What can we learn from Hollywood's A-listers?
It’s that time of year when the Hollywood awards season is in full swing; where a number of LA’s elite are glitzing several red carpets striving for the ultimate in gongs and recognition.
Who deserves a trophy? A first-time film maker who’s delivered something innovative or a life time achiever who’s built their brand against the odds? One thing we know for sure is that whoever wins they will be the best of industries extraordinary output.
So, what’s the reason why these coveted gongs are so important to Hollywood’s rich and famous? Not only do they celebrate success and their commitment to the latest entertainment show or blockbuster, they boost their own personal perception amongst the industry ‘movers and shakers’, we as consumers trust them and ultimately they help build personal brand to help achieve longer term goals.
From the Golden Globes to the Oscars this is an important time for the entertainment industry and it’s a prime example of how and why awards success can be beneficial to an individual’s reputation-you never know it could even create a discussion point for being considered as candidate material for the next US president!
So, whilst you may not be the next Oprah, or a high-flying celebrity ask yourselves a question -are you leading in your industry? Are you a director, entrepreneur or a colleague of a company who has created positive results for your business?
If the answer’s yes, then think about your personal brand and how these successes are being perceived externally- yes, your colleagues and peers may know about your achievements but do the people who have the power to influence your next business investment or move know about it? Why should they back you? Entering and winning relevant high-profile awards holds a valuable key- presenting exceptional PR opportunities in getting your message across to a wider audience and help boost your profile to key players.
So, just like the celebs, start considering how awards can help build your personal brand to maximise your position in today’s competitive market.
Now that’s not to say you should enter anything and everything going! The key is to enter those awards which are relevant, related and appropriate to your story; there are a plethora of awards out there and it’s important to look at which are right for you. My advice would be to research your nearest competitor awards or see what areas peers who have a similar story to you have been winning in. Contact awarding bodies, ask for examples of previous success stories, tell them your story and ask them if it hits the criteria and if you could be a worthy winner.
To help get you started here’s my top five high profile personal business awards;
• The Great British Entrepreneur Awards
• The Ernst & Young Entrepreneur of the Year
• The National Business Awards
• The Queen’s Awards for Enterprise
• The IoD Director of the Year
...and if you’re still stuck there’s always STEELBIZZ who can help you identify the most impactful awards in your industry, take the hassle out of the award entry process and in turn greatly increase your chance of winning! There may not be a red carpet to walk down, but the brand benefits will be worth it!